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Market-Based Management, by Roger Best
Ebook Market-Based Management, by Roger Best
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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
- Sales Rank: #2590474 in Books
- Published on: 2013
- Original language: English
- Dimensions: 10.87" h x .91" w x 8.50" l,
- Binding: Paperback
- 512 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good Introduction to Marketing Evaluation
By Lu Yang
The delivery is fantastic, within three business days, and a practically very good book arrived.
And our professor found some inconsistent figures in the table. Or maybe there are right ways of gaining the result we cannot figure out.
I love the idea of introducing the relatively objective mathematical modeling into the market analysis and decision making. Although I am wondering how accurate this perspective would be, since market are made up of multiple incalculable variables, I would definitely try and test them to find out.
I would recommend this book to those who would like to learn some preliminary market research methodology from the perspective of maths. It is already a wonderful endeavor.
3 of 3 people found the following review helpful.
A standard textbook for many Universities
By Ryan Gravette
Market based management walks the reader through the basic foundations of marketing. Each chapter takes the reader through examples and explanations of these foundational principals.
Although the text is clear, it feels like it is written by an accountant rather than by someone who writes for a living.
This kindle version was disappointing with ye number of restrictions. Only my iPad was able to read it, and features like dictation were disabled.
For the cost, rent or reselling is a better option.
0 of 0 people found the following review helpful.
Well organized and written
By Paul
Well organized/structured and to the point text book. Alot of information in an easy to understand format. Not many text books do it much better.
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