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E-Business: Principles and Practice, by Jennifer Rowley
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This book offers an accessible overview of key concepts in e-business at an introductory level, illustrated with case studies throughout. It combines this accessibility with rigour and is informed by research and practice frommarketing, information technology, strategy and organisational studies.Electronic business as a discipline is still in its infancy. E-Business has been designed to develop in the student the necessary analytical skills to evaluate e-business models and issues which will enable them to identify, analyse and evaluate future technologies whatever those may be.
�Companion Website: http://www.palgrave.com/business/rowley/
- Sales Rank: #10969338 in Books
- Published on: 2002-09-07
- Original language: English
- Number of items: 1
- Dimensions: .77" h x 7.82" w x 9.50" l, 1.10 pounds
- Binding: Hardcover
- 282 pages
Review
'There is a real need for a book of this type to service the growing range of courses and modules in e-commerce and e-business. Each chapter is nicely constructed with helpful information such as 'key themes' at the start of each chapter!and the e-business frameworks and e-business strategy section are particularly well written and informative.' - Geoffrey Elliott, South Bank University, UK 'Well written and structured and focuses nicely on e-business strategy, technology and management with several useful case studies.' - B. D'Cruz, University College Northampton, UK 'The author is to be congratulated in producing a text which draws together the principal strands of e-business in an accessible and readable manner.' - Stuart Fitz-Gerald, International Journal of Information Management
About the Author
Jennifer Rowley is Head of the School of Management and Social Sciences, Edge Hill College of Higher Education.
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